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List of 36 Top Luxury Watch Brands
BrandPrice Score
$4,000 - $465,400 100%
$1,540 - $256,000 95%
$94,000 - $950,000 90%
$1,410 - $71,450 90%
$4,550 - $1,345,130 90%
$2,050 - $450,000 80%
$6,300 - $816,500 80%
$3,180 - $72,500 80%
$3,000 - $118,000 80%
$4,950 - $87,500 75%
$1,350 - $7,100 75%
$210 - $11,360 75%
$10,950 - $35,950 60%
$1,750 - $225,000 55%
$860 - $9,500 50%
$11,870 - $801,100 50%
$2,270 - $319,200 50%
$9,660 - $715,250 50%
$480 - $9,500 45%
$1,180 - $376,000 45%
$2,850 - $38,750 45%
$530 - $6,500 45%
$360 - $4,160 40%
$2,250 - $438,950 35%
$4,400 - $31,610 35%
$290 - $33,390 30%
$980 - $11,800 25%
$29,550 - $142,500 20%
$1,790 - $52,000 20%
$41,000 - $1,397,000 20%
$1,200 - $318,750 15%
$20,000 - $90,000 15%
$270 - $2,690 10%
$720 - $1,790 10%
$82,000 - $182,000 10%
$620 - $9,000 10%

About this list

We’ve collected a wide array of brands that all are high-end expensive luxury brands that you can buy online.

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List technicalities

The price range, as shown by the green meters to the left in this list, is based on the prices to purchase items from each brand at our select stores. We always try to include the best online stores for purchasing items from each brand. The price meters are limited to $200,000 in this list. You can click on a brand to see the exact prices.

To rank the brands in this list we score each brand. The score is determined based on how popular the brand is online in social media and in search, how good of a selection of items the brand has for this particular category (watch), and how luxurious the brand is based on the price range of its items.

The social media and search meters you see when clicking on a brand in the list are all relative to the most popular brand in the list. Unlike for the price meters, we do not limit the social media and search meters. Be aware that his can result in popular brands looking like they are not, just because one of the brands in the list is exponentially more popular.

There will always be one brand with a 100% Google Searches score. That score represents a brands popularity in search. The Google Searches scores for the other brands represents their relative popularity in search.

Rolex

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Prices: $4,000 - $465,400

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Instagram: 12.4m
Facebook: 7.8m
YouTube: 480k
Twitter: 855k
Pinterest: 167k
Google Searches: 46%
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Rolex SA is a Swiss luxury watch manufacturer based in Geneva, Switzerland.

Originally founded as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England in 1905, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.

After World War I, the company moved its base of operations to Geneva, Switzerland to avoid heavy taxation in post-war Britain, and in 1920 Hans Wilsdorf registered Montres Rolex SA in Geneva as the new company name which eventually became Rolex SA in later years.

Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.

In 2018, Forbes ranked Rolex as the world’s 71st most valuable brand.

As of June 2019, among the world’s top ten most expensive watches ever sold at auctions, three are Rolex watches. In particular, Paul Newman’s Rolex Daytona currently holds the title of the second most expensive wristwatch and the third most expensive watch ever sold at auction, fetching 17.75 million US dollars in New York on October 26, 2017.

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Cartier

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Prices: $1,540 - $256,000

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Instagram: 11.4m
Facebook: 5m
YouTube: 185k
Twitter: 499k
Pinterest: 79k
Google Searches: 26%
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Cartier is a French luxury goods conglomerate that designs, manufactures, distributes, and sells jewelry and watches. Founded by Louis-François Cartier in Paris in 1847, the company remained under family control until 1964.

The company maintains its headquarters in Paris, although it has been a wholly-owned subsidiary of the Swiss Richemont Group.

Cartier is regarded as one of the most prestigious jewellery manufacturers in the world. In 2018, it is ranked by Forbes as the world’s 59th most valuable brand.

Cartier has a long history of sales to royalty. King Edward VII of Great Britain referred to Cartier as “the jeweller of kings and the king of jewellers.” For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904. Similar warrants soon followed from the courts of Spain, Portugal, Russia, the House of Orleans, and so on.

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Richard Mille

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Prices: $94,000 - $950,000

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Instagram: 1.6m
Facebook: 226k
Twitter: 49k
Google Searches: 2%
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Richard Mille is a Swiss luxury watchmaking brand founded in 2001 by Dominique Guenat and Richard Mille and based in Les Breuleux, Switzerland.

After studying marketing in Besançon, Richard Mille (born 13 February 1951, Draguignan, France) started work at Finhor, a local watchmaking company in 1974. The company was bought by Matra in 1981 and Richard Mille rose to manage Matra’s watchmaking business, which then included the brands Yema and Cupillard Rième. Matra’s watchmaking activities were sold to Seiko, who Mille left in 1992 to start a watchmaking business for jewelry firm Mauboussin.

In early 1999, Richard Mille and Dominique Guenat drew up their plans and the basis for the Richard Mille brand, in partnership with Guenat S.A. Montres Valgine and APR&P (Audemars Piguet, Renaud et Papi). Over the next two years, they defined their brand concept, combining the worlds of cars, aeronautics, and sailing with the high-tech aspects of innovation, resistant materials, and accuracy. After this, they began designing the future Richard Mille watches and subjected them to reliability and precision testing.

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Omega

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Prices: $1,410 - $71,450

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Instagram: 3.2m
Facebook: 1.9m
Twitter: 251k
Pinterest: 14k
Google Searches: 66%
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Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formally operated as the La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère – Omega Watch & Co.

In 1982, the company officially changed its name to Omega SA, which is currently a subsidiary of the Swiss Swatch Group. Omega opened its museum to the public in Biel/Bienne in January 1984.

Britain’s Royal Flying Corps chose Omega watches in 1917 as its official timekeepers for its combat units, as did the U.S. Army in 1918. Omega watches were the choice of NASA and the first watch on the Moon in 1969. In addition, Omega has been the official timekeeper of the Olympic Games since 1932.

James Bond has worn it in films since 1995; other famous Omega wearers, past and present, include Buzz Aldrin, George Clooney, John F. Kennedy, Mao Zedong, Elvis Presley and Prince William.

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Audemars Piguet

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Prices: $4,550 - $1,345,130

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Instagram: 2.5m
Facebook: 1.6m
YouTube: 55k
Twitter: 220k
Pinterest: 3k
Google Searches: 2%
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Audemars Piguet Holding SA is a Swiss manufacturer of luxury mechanical watches and clocks, headquartered in Le Brassus, Switzerland. The company was founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875, acquiring the name Audemars Piguet & Cie in 1881. The company has been family-owned since its founding.

Audemars Piguet is a highly regarded watch manufacturer. The company is best known for introducing the Royal Oak wristwatch in 1972, which helped the brand rise to prominence within the watchmaking industry.

One of Audemars Piguet’s early achievements was creating the world’s first minute-repeating movement for wristwatches in 1892. In addition, the company developed the first skeleton watch in 1934 and has manufactured some of the thinnest watches in the world, such as the 1986 ultra-thin automatic tourbillon wristwatch (Calibre 2870).

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Hublot

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Prices: $2,050 - $450,000

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Instagram: 5.4m
Facebook: 5.2m
YouTube: 38k
Twitter: 678k
Pinterest: 8k
Google Searches: 4%
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Hublot is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company operates as a wholly owned subsidiary of France’s LVMH.

A scion of the Italian Binda Group dynasty, best known for making Breil watches, Carlo Crocco left the company in 1976 to strike out on his own and create a new watch company. Moving to Switzerland he formed MDM Geneve and set about designing a watch that he named the Hublot after the French word for “porthole”.

The watch that he created featured the first natural rubber strap in the history of watchmaking. It took three years of research to create the strap. Despite failing to attract a single potential customer on the first day of its debut at the 1980 Basel Watch Fair, the watch quickly proved to be a commercial success with sales in excess of $2m in its first year.

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Patek Philippe

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Prices: $6,300 - $816,500

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Instagram: 1.4m
Facebook: 126k
YouTube: 85k
Twitter: 1k
Google Searches: 4%
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Patek Philippe SA is a Swiss luxury watch and clock manufacturer founded in 1839, located in Canton of Geneva and the Vallée de Joux.

Since 1932, it has been owned by the Stern family in Switzerland. Patek Philippe is one of the oldest watch manufacturers in the world with an uninterrupted watchmaking history since its founding.

Patek Philippe is widely considered to be one of the most prestigious watch manufacturers in the world. Over the years, notable Patek Philippe patrons and timepieces owners include Queen Victoria, Queen Elizabeth II, Pope Pius IX, Marie Curie, Albert Einstein, John F. Kennedy, Nelson Mandela, Pablo Picasso, Pyotr Tchaikovsky, and Leo Tolstoy.

As of December 2019, among the world’s top ten most expensive watches ever sold at auctions, seven are Patek Philippe watches.

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IWC

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Prices: $3,180 - $72,500

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Instagram: 1.5m
Facebook: 2m
YouTube: 42k
Twitter: 193k
Pinterest: 12k
Google Searches: 3%
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IWC International Watch Co. AG, doing business as IWC Schaffhausen, is a luxury Swiss watch manufacturer located in Schaffhausen, Switzerland. Founded by American watchmaker Florentine Ariosto Jones in 1868, IWC has been a subsidiary of the Swiss Richemont Group since 2000.

IWC is best known for producing high-quality pilot/aviation watches and using titanium in watchmaking.

Since the early 2000s, IWC has been recognized as a forerunner in the watchmaking industry committed to environmental protection and sustainable development.

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Chanel

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Prices: $3,000 - $118,000

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Instagram: 48.2m
Facebook: 23.6m
YouTube: 1.9m
Twitter: 13.4m
Google Searches: 75%
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Chanel S.A. is a French privately held company owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Coco Chanel.

Chanel is a luxury company that focuses on high fashion and ready-made clothes, luxury products, and accessories.

In her youth, Gabrielle Chanel gained the nickname Coco from her time as a chanteuse. As a fashion designer, Coco Chanel catered to women’s taste for elegance in dress, with blouses and suits, trousers and dresses, and jewelry (gemstone and bijouterie) of simple design, that replaced the opulent, over-designed, and constrictive clothes and accessories of 19th-century fashion.

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Piaget

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Prices: $4,950 - $87,500

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Instagram: 977k
Facebook: 816k
YouTube: 33k
Twitter: 131k
Google Searches: 4%
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Piaget SA is a Swiss luxury watchmaker and jeweller. Founded in 1874 by Georges Piaget in the village of La Côte-aux-Fées, Piaget is currently a subsidiary of the Swiss Richemont group.

In 1874, Georges Edouard Piaget set up his first workshop on the family farm, situated in the small village of La Côte-aux-Fées in the Swiss Jura mountains. Situated in the Neuchâtel region, the company was dedicated to crafting pocket watches and high-precision clock movements.

In 1911, Timothée Piaget, the son of Georges Piaget, took over the family firm. The company’s policy has been to be dedicated to the production of wristwatches ever since.

Under the guidance of the founder’s grandsons, Gérald and Valentin Piaget, the Piaget brand became a registered trademark in 1943. Since then, the manufacture at La Côte-aux-Fées has produced its own creations.

As a result of this expansion, the family business opened a new factory in 1945, again in La Côte-aux-Fées.

The luxury Vendôme group, now Richemont, purchased the Piaget manufacture in 1988.

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Tudor

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Prices: $1,350 - $7,100

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Instagram: 910k
Facebook: 483k
YouTube: 42k
Pinterest: 1k
Google Searches: 8%
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Montres TUDOR SA is a Swiss manufacturer of wrist watches based in Geneva. Registered in 1926 at the request of Hans Wilsdorf, the founder of Rolex SA, the brand remains a sister company to Rolex, both companies being owned by the Hans Wilsdorf Foundation.

Over time Tudor became especially well known for its tool watches, producing watches for professional divers and the military. Between the 1960s and 1980s several navies issued Tudor Submariners to their divers, including the US Navy SEALs, and the French Marine Nationale (French Navy).

The aim of the Tudor brand was to offer a more affordable watch that would preserve the Rolex reputation for quality. Tudor watches were originally equipped with off-the-shelf movements while using Rolex quality cases and bracelets, allowing it to provide the reliability and dependability of a Rolex but at a lower price.

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Tag Heuer

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Prices: $210 - $11,360

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Instagram: 2.7m
Facebook: 3.4m
YouTube: 56k
Twitter: 419k
Pinterest: 33k
Google Searches: 5%
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TAG Heuer S.A. is a Swiss luxury watchmaker that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name.

The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company.

The name TAG Heuer combines the initials of “Techniques d’Avant Garde” and the founder’s surname.

TAG Heuer’s current lines [of watches] include Formula One, Aquaracer, Link, Carrera, Monaco, Connected, Autavia, and Heuer Heritage.

London-based Christoph Behling has been the lead designer for TAG Heuer since 2004. The collaboration has resulted in some of the brand’s most celebrated pieces including the world’s fastest chronograph, the Mikrogirder 1/2000th, launched in 2012.

TAG Heuer, in keeping with its image as a luxury brand with an innovative spirit, has long-standing links with the world of sport and Hollywood. The brand has had a long list of sports and Hollywood ambassadors. In addition, TAG Heuer has paid numerous celebrities to endorse its products.

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Grand Seiko

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Prices: $10,950 - $35,950

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Instagram: 144k
Facebook: 47k
YouTube: 11k
Google Searches: 1%
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Prior to 1960, to challenge the status of Swiss watches and change the perception of Japanese watches, Daini Seikosha and Suwa began the discussion of a product line that can match the quality of Swiss watches under the suggestion of the parent company. The first Grand Seiko was released in 1960, it was based on Seiko’s previous high-end watch, CROWN. This Grand Seiko has a 25-jewel, manual-winding, 3180 caliber, and only 36,000 units were produced. This was also the first chronometer-grade watch manufactured in Japan, and it was based on Seiko’s own chronometer standard.

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Dolce & Gabbana

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Prices: $1,750 - $225,000

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Instagram: 27.4m
Facebook: 12.8m
YouTube: 550k
Twitter: 5.4m
Pinterest: 326k
Google Searches: 4%
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Dolce & Gabbana is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana.

The two met in Milan in 1980 and designed for the same fashion house. In 1982, they established a designer consulting studio; in time it grew to become “Dolce & Gabbana”. They presented their first women’s collection in 1985 in Milan, where a year later their store would open its doors.

By 2005 their turnover was €597 million. In 2006, the company started a new journey in accessories and leather goods for men and women. The company also ventured into cosmetics, with Scarlett Johansson as the face of the advertising campaign.

In 2012, D&G was merged with Dolce & Gabbana in order to strengthen the main line. The final independent D&G collection was the Spring/Summer 2012 collection shown in September 2011.

The New Yorker published in 2005 that, “Dolce and Gabbana are becoming to the two-thousands what Prada was to the nineteen-nineties and Armani was to the nineteen-eighties—gli stilisti whose sensibility defines the decade.”

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Montblanc

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Prices: $860 - $9,500

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Instagram: 1.6m
Facebook: 1.7m
YouTube: 38k
Twitter: 47k
Pinterest: 15k
Google Searches: 4%
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Montblanc International is a German manufacturing company of luxury goods, based in Hamburg.

Montblanc produces a wide range of products, including goods for travel, writing implements, watches and jewellery, among other products.

A Hamburg banker, Alfred Nehemias, and a Berlin engineer, August Eberstein, produced simple pens in 1906. After a short period of time Wilhelm Dziambor, Christian Lausen, and later Claus Johannes Voss took over the business.

Their first model was the Rouge et Noir in 1909 followed in 1910 by the pen that was later to give the company its new name, Montblanc. The Meisterstück name (English: “Masterpiece”, the name used for export) was used for the first time in 1924.

Today, the Montblanc brand is on other goods besides pens, including watches, jewelry, fragrances, leather goods, and eyewear.

The company was acquired by Alfred Dunhill Ltd. in 1977, following which, lower price pens were dropped, and the brand was used on a wide range of luxury goods other than pens.

Today, Montblanc forms part of the Richemont group. Its sister companies include luxury brands Cartier, Van Cleef & Arpels, Chloé, and Baume et Mercier.

Montblanc is owned, through Richemont, by the South African Rupert family.

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Jacob & Co.

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Prices: $11,870 - $801,100

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Instagram: 2.4m
Facebook: 355k
Google Searches: 0%
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Jacob & Co. is a privately held jewelry and wristwatch retailer, founded in 1986 by diamond designer Jacob Arabo. Its flagship boutique and corporate headquarters are located in Manhattan, New York City.

Because of its unique products and famous clientele, the brand quickly gained popularity in New York and was able to expand its business to the luxury watchmaking industry in 2002. Jacob & Co. is also known for its fine jewelry collections, offering unique designs in a variety of styles, including a range of engagement rings and wedding bands for both men and women.

The company also designs custom wedding rings, allowing customers to choose diamonds of any shape, size, or color. Jacob & Co claims to use the “world’s finest and most exclusive gems” for its jewelry such as the pure, colorless Golconda diamonds of India, and rare colored stones from Africa and Brazil.

The company purchases diamonds only from countries that are full participants in the Kimberley Process Certification Scheme (KPCS), an international monitoring system created to stem the flow of conflict diamonds, and all diamonds come with Gemological Institute of America authenticity reports.

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Jaeger LeCoultre

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Prices: $2,270 - $319,200

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Instagram: 1.1m
Facebook: 772k
Twitter: 174k
Google Searches: 1%
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Jaeger-LeCoultre is a Swiss luxury watch and clock manufacturer founded by Antoine LeCoultre in 1833 and is based in Le Sentier, Switzerland.

Since 2000, the company has been a fully owned subsidiary of the Swiss luxury group Richemont.

Jaeger-LeCoultre is regarded as a top-tier Richemont brand. It has hundreds of inventions, patents, and over one thousand movements to its name, including the world’s smallest movement, one of the world’s most complicated wristwatches (Grande Complication), and a timepiece of near-perpetual movement (the Atmos clock).

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Vacheron Constantin

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Prices: $9,660 - $715,250

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Instagram: 777k
Facebook: 550k
YouTube: 25k
Twitter: 133k
Google Searches: 1%
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Vacheron Constantin SA is a Swiss luxury watch and clock manufacturer founded in 1755. Since 1996, it has been a subsidiary of the Swiss Richemont Group.

Vacheron Constantin is a highly regarded watch manufacturer. Over the years, notable Vacheron Constantin patrons and timepieces owners include Queen Elizabeth II, Alexander I of Yugoslavia, Pope Pius XI, Napoléon Bonaparte, Marlon Brando, William James, John D. Rockefeller, Diana Princess of Wales, Harry S. Truman, and the Wright brothers.

The Vacheron Constantin pocket watch No. 402833 (1929), which was owned by King Fuad I of Egypt, ranks as one of the most expensive watches ever sold at auction, fetching US$2.77 million (3,306,250 CHF) in Geneva on April 3, 2005.

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Gucci

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Prices: $480 - $9,500

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Instagram: 47m
Facebook: 20.5m
YouTube: 774k
Twitter: 6.6m
Pinterest: 498k
Google Searches: 100%
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Gucci is an Italian luxury brand of fashion and leather goods.

Gucci was founded by Guccio Gucci in Florence, Tuscany, in 1921.

Gucci generated about €4.2 billion in revenue worldwide in 2008 according to BusinessWeek and climbed to 41st position in the magazine’s annual 2009 “Top Global 100 Brands” chart created by Interbrand; it retained that rank in Interbrand’s 2014 index. Gucci is also the highest-selling Italian brand.

In 2019, Gucci operated 487 stores for 17,157 employees, and generated €9.628 billion in sales (€8.2 billion in 2018). Gucci is a subsidiary of the French luxury group Kering.

Dawn Mello was hired in November 1989 as Gucci’s executive vice president and chief designer. She reduced the number of stores from +1,000 to 180 in a move to rebuild the brand’s exclusivity. She also reduced the number of items sold by Gucci from 22,000 to 7,000. She revived the Bamboo bag and the Gucci loafer. She moved Gucci’s headquarters back from Milan to Florence, where the history of Gucci is deeply rooted.

In 2011, the company opened the Gucci Museum (Gucci Museo) inside the 14th-century Palazzo della Mercanzia in Florence to celebrate its 90th anniversary.

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Boucheron

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Prices: $1,180 - $376,000

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Instagram: 652k
Facebook: 236k
YouTube: 6k
Twitter: 58k
Pinterest: 6k
Google Searches: 1%
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Boucheron is a French luxury jewelry and watches house located in Paris, 26 Place Vendôme, owned by Kering. [Kering also owns brands like Gucci and Saint Laurent.]

The House of Boucheron was founded by Frederic Boucheron in 1858, with the opening of his first store in the Galerie de Valois, at Palais-Royal, during the heyday of the Second French Empire.

In 1921, Boucheron was commissioned to make a tiara for Lady Greville which was later given to Queen Elizabeth The Queen Mother. Her grandson Prince Charles passed the tiara on to his wife Camilla, Duchess of Cornwall. Queen Elizabeth II also has a collection of Boucheron jewels.

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Franck Muller

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Prices: $2,850 - $38,750

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Instagram: 272k
Facebook: 107k
YouTube: 6k
Twitter: 15k
Google Searches: 1%
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Franck Muller is a Swiss luxury watch manufacturer, named after its founder. The company’s estimated total sales (in 2010/2011) were €290 million in watches with an average unit price of €38,000.

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Longines

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Prices: $530 - $6,500

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Instagram: 1.3m
Facebook: 2.4m
Twitter: 91k
Pinterest: 4k
Google Searches: 3%
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Longines is a Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company has been a subsidiary of the Swiss Swatch Group since 1983.

Its winged hourglass logo, which was registered in 1889, is the oldest unchanged yet still active registered trademark.

Notable Longines brand ambassadors and timepieces owners include Humphrey Bogart, Harry Connick Jr., Audrey Hepburn, Aishwarya Rai, Kate Winslet, and so on. In particular, Albert Einstein owned two timepieces from Longines, one 1943 silver pocket watch, and one 1929 gold wristwatch. His Longines’ wristwatch, which was presented to him by Rabbi Edgar Magnin in 1931, was auctioned by Antiquorum for US$596,000 in New York on October 16, 2008, making it the most expensive Longines’ timepiece ever sold at auction. His Longines pocket watch is now kept in the Bern Historical Museum in Switzerland.

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Rado

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Prices: $360 - $4,160

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Instagram: 702k
Facebook: 2.5m
YouTube: 50k
Twitter: 15k
Google Searches: 3%
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Rado is a Swiss luxury watchmaking company founded in 1917 and headquartered in Lengnau, Switzerland.

In 1962 it launched the first scratch-resistant watch, the DiaStar.

Today the company produces about half a million watches a year with a staff of about 470.

After Diastar. Which was launched in 1962. RADO became the market leader in manufacturing Hi-Tech Ceramic Watches. Their Lineup from True Thinline to Special Editions. RADO has been a market trendsetter when it comes to Ceramic Watches.

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Chopard

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Prices: $2,250 - $438,950

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Instagram: 2m
Facebook: 1.2m
YouTube: 12k
Twitter: 154k
Google Searches: 2%
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Le Petit-Fils de L.-U. Chopard & Cie S.A., commonly known as Chopard, is a Swiss manufacturer and retailer of luxury watches, jewellery and accessories. Founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, Chopard has been owned by the Scheufele family of Germany since 1963.

Chopard is best known for making high-quality Swiss watches and jewellery, and its clients have included Tsar Nicholas II of Russia.

The company is headquartered in Geneva and has a site in Fleurier, Canton of Neuchâtel, that manufactures watch movements.

The company founder, Louis-Ulysse Chopard, was a Swiss watchmaker who grew up in Sonvilier, a town near Bern. In 1860, he established his L.U.C. manufacturing company in Sonvilier, having observed that it was more profitable to market the finished watch than to just make the mechanical movement.

After Louis-Ulysse’s death in 1915, the company was taken over by his son Paul-Louis and grandson Paul-André. The company specialised in making pocket watches and ladies’ wristwatches.

In 1921, Paul-Louis moved the company operations to a larger town, Chaux-de-Fonds, in the Canton of Neuchâtel. In 1937, at that time a company of 150 employees, the company relocated to Geneva. This enabled the movements made by the company to be certified with the Geneva Seal, a mark applied only to watch movements made in the Canton of Geneva. Paul-André took over the company in 1943.

In 1963, having no children wishing to continue in the business, Paul-André Chopard sold it to Karl Scheufele III, a German goldsmith and watchmaker from Pforzheim, who was seeking a watch movement manufacturer exclusively for his own business.

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Panerai

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Prices: $4,400 - $31,610

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Instagram: 1.1m
Facebook: 1.5m
YouTube: 16k
Twitter: 117k
Google Searches: 2%
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Officine Panerai is a luxury Italian watch manufacturer, and a wholly-owned subsidiary of Compagnie Financière Richemont S.A.

Giovanni Panerai (1825–1897) founded Officine Panerai in Florence, Italy in 1860.

The company is headquartered in Geneva and manufactures watches in Neuchâtel, Switzerland using both movements manufactured in-house and movements manufactured by ETA S.A.

Panerai offers watches across four marketing lines: Historic, Contemporary, Manifattura and Special Editions in runs of 500, 1000, 2000 or 4000 units—each carrying an issue number on the case back. The company issues Special Editions by year. For example, in 2006 issued the 1936 California Dial Radiomir special edition, a reissue of the first Panerai model presented to the Italian Marina Militare with production limited to 1936 units.

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Frederique Constant

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Prices: $290 - $33,390

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Instagram: 269k
Facebook: 947k
YouTube: 9k
Google Searches: 0%
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Frédérique Constant SA is a Swiss manufacture of luxury wristwatches based in Plan-les-Ouates, Geneva. It was acquired in 2016 by Citizen Holdings of Tokyo, Japan. The company was established in 1988 by Peter Stas and Aletta Stas-Bax (a Dutch married couple).

Its name is derived from the names of great-grandparents of each founder – specifically Frédérique Schreiner (1881–1969) and Constant Stas (1880–1967), the latter of whom founded a company producing watch dials in 1904.

Frederique Constant has grown into one of the larger Swiss watch manufacturers. In 2011, production reached over 120,000 watches, sold in over 2,700 points of sale in more than 100 countries. Frederique Constant positions itself in the accessible luxury segment, with most of its watches selling in the price range of CHF 1,000–5,000 retail.

In 2011, the company said that it expected to continue growing at an annual rate of 25%, doubling in size every three years.

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Fendi

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Prices: $980 - $11,800

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Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories.

The house of Fendi was launched in 1925 by Adele and Edoardo Fendi as a fur and leather shop in Via del Plebiscito, Rome.

Fendi was a family-controlled company until 1999, when Prada and LVMH, the world’s biggest luxury goods group, joined forces to buy 51 percent of Fendi. In 2002, Prada agreed to sell its 25.5 percent stake to LVMH for $265 million. In 2002, LVMH acquired an additional 15.9 percent.

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Hyt

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Prices: $29,550 - $142,500

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Jomashop
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HYT is a watchmaking company based in Neuchâtel, Switzerland. It is the only watchmaking company to display time with fluids.

HYT was launched in 2012 when it introduced its first hybrid timepiece, the H1, during BaselWorld. They won 3 awards the same year:

  • Best Innovative Watch 2012 – Grand Prix d’Horlogerie de Genève
  • Best concept watch of the year – SIAR in Mexico
  • Best concept watch of the year – Watch World Award in India.
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Breitling

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Prices: $1,790 - $52,000

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Breitling SA is a Swiss luxury watchmaker based in Grenchen, Switzerland. The company was founded in 1884 by Léon Breitling in Saint-Imier.

Breitling is known for precision-made chronometers designed for aviators.

The company fits all of its watches with mechanical or quartz movements that are chronometer certified by the COSC. Watches are usually marketed towards either diving (SuperOcean) or aviation (Navitimer). Aviation models such as the Navitimer offer aviation functions largely as complications, since their function in aviation has largely been replaced by modern electronic instruments.

The styling of Breitling watches is characterized by polished cases, bracelets and large watch faces which are designed to improve readability.

In the 1965 James Bond movie Thunderball, Bond is given a Breitling Top Time by Q which contains a geiger counter that enables Bond to track down two stolen nuclear warheads. After the movie was filmed, the watch disappeared and later resurfaced in a car boot sale in England in 2012 where it was bought for GB£25. It later sold at Christie’s auction house for over GB£100,000.

Jerry Seinfeld can be seen wearing either a Navitimer or Chronomat in almost every episode of the TV series Seinfeld, and frequently appeared wearing the Navitimer in promotional photos for the show’s later seasons; as of 2019 he still owns the watches featured onscreen.

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Roger Dubuis

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Prices: $41,000 - $1,397,000

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Roger Dubuis is a Swiss watch manufacturer of luxury watches based in Geneva, Switzerland. The company was founded by Roger Dubuis and Carlos Dias in 1995.

In 2008, the company was acquired by Richemont group.

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Carl F. Bucherer

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Prices: $1,200 - $318,750

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Carl F. Bucherer is a Swiss watch company based in Lucerne, Switzerland, which manufactures luxury men’s and women’s mechanical watches. Since its founding in 1888, the company has been wholly owned by the Bucherer family, making Carl F. Bucherer one of the oldest luxury Swiss watchmakers continuously held by the founding family.

In 2007, Carl F. Bucherer acquired Téchniques Horlogères Appliquées of Sainte-Croix, Switzerland, and incorporated it into the company as Carl F. Bucherer Technologies. The acquisition enables the company to research, develop, and produce its own manufacture movements and modules for additional functions.

This leads in the following year to the company’s launch of the CFB A1000 manufacture movement, which features a peripheral motor. In 2014, the Manero PowerReserve becomes the first Carl F. Bucherer model to receive a unique laser signature in order to ensure product authenticity and quality.

From that year, all models are equipped with this technology.

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Bovet

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Prices: $20,000 - $90,000

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Mr. Porter
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Bovet Fleurier SA is a Swiss brand of luxury watchmakers chartered May 1, 1822 in London, U.K. by Édouard Bovet.

It is most noted for its pocket watches manufactured for the Chinese market in the 19th century.

Today it produces high-end artistic watches (priced between US$18,000 and $2.5 million) with a style that references its history. The company is known for its high-quality dials (such as the Fleurier Miniature Painting models), engraving, and its seven-day tourbillon.

The original Bovet watches were also among the first to emphasize the beauty of their movements with skeletonized views and highly decorative movements. Bovet watches were also among the first to include a second hand while the company has a tradition of employing women artisans, which is rare for traditional watch making companies in Europe.

Pascal Raffy is the current owner.

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Versace

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Prices: $270 - $2,690

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Instagram: 25.7m
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Gianni Versace S.r.l. usually referred to simply as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978.

The main collection of the brand is Versace, which produces upmarket Italian-made ready-to-wear and leather accessories.

The Versace logo is the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back. He hoped his company would have the same effect on people and on those who wore his clothes and shoes.

The Versace brand is known for its innovative designs having symbolic flashy prints and bright colors but with style.

The company announced in 2018 that it would stop using fur in its collections.

On 25 September 2018, Michael Kors Holdings acquired all outstanding shares in Gianni Versace S.r.l. for $2.12 billion (USD); the acquisition was completed on 31 December 2018, keeping on Donatella Versace as head of creative design.

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Salvatore Ferragamo

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Prices: $720 - $1,790

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Salvatore Ferragamo S.p.A. is an Italian luxury goods company, with headquarters in Florence, Italy. It specializes in shoes, leather goods, Swiss-made timepieces, and ready-to-wear for men and women. The company licences eyewear and watches.

It is the parent company of the Ferragamo Group which employs about 4,000 persons and maintains a network of over 654 mono-brand stores, and it runs operations in Italy and worldwide.

Salvatore Ferragamo emigrated from southern Italy to the US, first to Boston and then California in 1914.

He opened the Hollywood Boot Shop in 1923 and made shoes for movie stars such as Joan Crawford and Gloria Swanson, as well as for films such as Cecil B. DeMille’s feature film The Ten Commandments.

He returned to Italy and set up a shoe shop in Florence in 1927.

The current shoemaking company regards 1928 as the date of its foundation, however, and it therefore celebrated its 80th anniversary in 2008.

Salvatore Ferragamo filed for bankruptcy in 1933, during the Great Depression, but by 1938 he was in a position to buy the Palazzo Spini Feroni, one of the great palaces of Florence.

This houses the company’s flagship store and a museum dedicated to Ferragamo’s life and work.

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MB&F

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Prices: $82,000 - $182,000

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Mr Porter
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Maximilian Busser and Friends, normally shortened down to MB&F, is a Swiss watch brand founded by Maximilian Busser in July 2005 and based in Geneva, Switzerland.

MB&F is an artistic concept laboratory that aims to gather collectives of independent watchmaking professionals in order to develop extreme watches – Horological or Legacy Machines.

MB&F uses their synergy to become much greater than the sum of its parts by nurturing teams made of talented individuals, harnessing their passion and creativity as well as awarding each individual in their essential role.

Complying with tradition, but never being constrained by it, MB&F reinterprets traditional high-quality watchmaking into three-dimensional kinetic sculptures.

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Baume & Mercier

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Prices: $620 - $9,000

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Baume & Mercier was founded as “Frères Baume” in 1830 by brothers Louis-Victor and Célestin Baume, who opened the watch dealership in Les Bois, a village in the Swiss Jura.

In 1988, the Swiss watchmaker joined the Richemont group.

Currently, the brand offers the Clifton, Classima and Hampton collections for both men and women, the Capeland collection for men, and the Linea and Promesse collections for women.

In 2015, Baume & Mercier bolstered its sports watch offerings by entering into a partnership with the celebrated American race car maker Carroll Shelby International. The company now offers limited edition “Shelby Cobra” models, named for the classic sports car, in its Capeland and Clifton collections.

With an average selling price of between US$2,000 and US$5,000, Baume & Mercier watches are in the mid-range luxury watch market.

In 2016, Baume & Mercier began to present more affordable offerings under US$1,000 with the launch of its “My Classima” models, a sub-collection of its Classima collection of classic dress watches.

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